When is a Whitecap Goby not a Whitecap Goby? Well, actually, when it's a Whitecap Goby, and then it's still probably actually … Read more

There are several popular terms that science has supplied to the general vernacular. One of the most relevant to us as aquari … Read more

Looking to differentiate your store from the competition?  Choose Short Supply Chian (SSC) aquatic life from Quality Ma … Read more

Today we're going to introduce you to the crab you've never heard of but should have. So, without further ado, let us present … Read more

The fish in your local fish store all come from somewhere. It seems obvious when you say it / read it, but for the most part, … Read more

Cirrhilabrus marjorie was so named to honor Marjorie Awai. Marjorie penned the book “A Guide to Hawaiian Marine Life&rd … Read more

Following the devastation of Category 5 Cyclone Winston in 2016, scientists have discovered a remarkable recovery among Fiji& … Read more

When home hobbyists first started keeping marine fish tanks, they were full of playground sand and fake corals. For obvious r … Read more

All that glitters is not always gold. Sometimes, it's a Hawkfish, and this is one of those times. More specifically, the Gold … Read more